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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

A) You build a similar audience based on people who've checked out and run the 30% discount campaign.
B) You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
C) You build a new saved audience to reach new potential customers and run the 30% discount campaign.
D) You build a custom audience based on people who've visited blog posts related to the product in the past
45 days, and run the 30% discount campaign.

2. What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

A) Outbound links
B) Third party (Google) link click
C) Mobile app installs
D) Link Clicks
E) POS purchase conversion
F) Phone call sales conversion

3. Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

A) Facebook Login
B) Facebook Analytics for Apps
C) Comments
D) Stories
E) Account Kit

4. A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

A) You should make sure the campaign has not ended.
B) Create a new campaign with video view as the campaign objective.
C) You should unpublish the post and re-publish it as an ad.

5. You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.
Your conversion cost has increased by 34% in the past week.
What efforts do you make to change results?
Select all that apply.
Choose ALL answers that apply.

A) Refresh the image or video you are using to a new one.
B) Change the placement of the ads.
C) Change the bid from automatic to manual.
D) Change the audience to a new one.

Solutions: