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PDMA NPDP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Product Innovation Management | 20% | - Innovation Execution
|
| Topic 2: Portfolio Management | 10% | - Portfolio Planning
|
| Topic 3: Market Research | 10% | - Customer Insights
|
| Topic 4: Product Innovation Process | 15% | - Development Process
|
| Topic 5: Culture Teams and Leadership | 10% | - Team Management
|
| Topic 6: Product Design and Development Tools | 15% | - Metrics and Analytics
|
| Topic 7: Product Innovation Strategy | 20% | - Opportunity Identification
|
PDMA Product Development Professional (NPDP) Certification Sample Questions:
1. A weakness of NPV method for assesing projects in portfolio management is that:
A) It is difficult to detemine accurate cash flow data for projects, especially early in the development process
B) Projects cannot be rank ordered
C) NPV doesn't allow for resource allocation
D) Tools for calculating NPV are not readily available
2. The purpose of the Scoping Stage is a quick, preliminary investigation of the project and involves mostly primary research.
A) True
B) False
3. In the introduction stage of the product life cycle, which of the following product pricing strategies is most commonly used?
A) Either A or B
B) Penetration pricing
C) Skimming pricing
D) Competitive pricing
4. Which of the following is a type of test market?
A) None of the above
B) Both of the above
C) Pseudo sale
D) Mini-market
5. A toy manufacturing company is developing a "powered vehicle" for 10-12-year-old children. Potential risks:
The company has extensive experience in the toy market, but mainly with under 5-year-olds. The risks associated with project relate to a lack of previous engagement with the 10-12-year group, and meeting their specific requrements. Getting the product right is more important than speed to market. Market information required: Target market input to the concept development and design specifications. What market research technique would you recommend?
A) Consumer panels selected from the target age group
B) Ethical approval followed by consumer panels from the target age group
C) Crowdsourcing
D) Alpha testing
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: B | Question # 5 Answer: A |
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