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C_C4H260_01 Exam Certification Details:
| Duration: | 180 mins |
| Cut Score: | 59% |
| Languages: | English |
| Level: | Associate |
| Sample Questions: | SAP C_C4H260_01 Exam Sample Question |
| Exam: | 80 questions |
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SAP C_C4H260_01 Exam Description:
The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
SAP C_C4H260_01 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Lead and Account Based Marketing | - Explain lead conversion and account-based marketing processes |
| Topic 2: Marketing Cloud Data Model and Extensibility | - Explain the data model and how to enhance it - Describe extensibility options and CDS views |
| Topic 3: Segmentation and Customer Profiling | - Explain segmentation concepts and technical foundation - Describe dynamic customer profiling and target groups |
| Topic 4: Integration and Data Upload | - Set up integration scenarios (e.g., with SAP Sales Cloud) - Describe initial and delta loads of master/transactional data |
| Topic 5: Marketing Analytics and Reporting | - Explain analytics options including Operational Reports and Analytics Stories |
| Topic 6: Campaign, Journey Orchestration and Planning | - Describe campaign categories and actions - Explain marketing calendar and budget planning |
| Topic 7: Marketing Capability Configuration | - Setup marketing permissions and workflows |
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