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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Solution Overview | 16% | - Definition and business value of Marketing Cloud Personalization - Product terminology and core implementation components - Real-time interaction management use cases |
| Topic 2: Einstein Capabilities | 10% | - Einstein recipes overview and usage - Ingredients configuration and application |
| Topic 3: Segmentation | 18% | - Segment creation and management - Segment rules, filters and goals configuration - Segment performance reporting and analytics - Segment export and integration with Journey Builder |
| Topic 4: Setup & Administration | 6% | - User attributes management - Identity system configuration - Platform configuration and setup procedures |
| Topic 5: Activation | 18% | - Campaign creation and execution - Mobile and server-side campaigns - A/B testing setup and analysis - Campaign optimization and measurement - Open-time email campaigns |
| Topic 6: Sitemap | 18% | - Web SDK implementation - Unified customer profile building - Sitemap design and best practices - Catalog and page mapping - Content zones configuration |
| Topic 7: Data Integration | 14% | - Event API usage and configuration - Data flow management within and outside the platform - ETL feed system implementation - Salesforce Connector integration |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
Question 1
What are base item types that an administrator can use in a Catalog?
A. Product, Article, Blog Past
B. Name, Dimensions, Attributes
C. Product, Category, Article
D. Product, Name, Description
Question 2
Where can a developer access pre-built Global Templates?
A. From code examples in developer docs
B. View List Template option in the Launcher
C. Templates menu under the web Campaign menu in the UI
D. From the Templates list when building a campaign
Question 3
Which development language is used to code the sitemap?
A. Python
B. Javascript
C. jQuery
D. Ampscript
Question 4
What three components are defined by the developer in the Sitemap?
A. Events
B. Campaigns
C. Promotions
D. Page Types
E. Content Zones
Question 5
What is a rule criteria that you can use in the segment creation process?
A. Actions
B. Email Click Throughs
C. Social Mentions
D. Dimensions
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: A,D,E | Question 5 Answer: A |
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