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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Content Creation and Delivery | - Email Studio and content builder usage - Templates and AMPscript basics - Dynamic content and personalization |
| Topic 2: Email Marketing Best Practices | - List hygiene and engagement strategies - Email deliverability fundamentals - Compliance (CAN-SPAM, GDPR concepts) |
| Topic 3: Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
| Topic 4: Subscriber and Data Management | - Data import, segmentation, and contact management - Subscription management and preferences - Subscriber lifecycle and data extensions |
| Topic 5: Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
1. Northern Trail outfitter wants to use an AI-based approach to target subscribers who arenot receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?
A) Einstein Messaging Insight
B) Einstein Engagement Frequency
C) Einstein Engagement Scoring
2. Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?
A) CloudPages Entry Source
B) API Event Entry Source
C) Contact Event Entry Source
3. Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
A) An automation that Imports subscriber data regularly and updates key data extensions
B) An automation that contains several recurring emails and decisioning points
C) An automation that deletes old data extensions, emails, and reports
4. A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is akey differentiator to get a dedicated IP rather than using a shared one?
A) Requirement to have Custom URLs on images hosted in Marketing Cloud
B) Requirement to have Custom URLs on Cloud Pages
C) Sending. Volume > 250,000 Email/Month
5. A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?
A) Campaigns
B) Tabs
C) Sender Profile
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: C | Question # 5 Answer: B |

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