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BBPSD Customer Service Sample Questions:

1. The three generally recognised types of customer are assertive, analytical and

A) Amiable.
B) Aggressive.
C) Authoritative.
D) Aware.

2. Which is the correct order of priority when positioning a product in the market place?

A) Targeting followed by Positioning followed by Market Segmentation.
B) Targeting followed by Market Segmentation followed by Positioning.
C) Market Segmentation followed by Targeting followed by Positioning.
D) Positioning followed by Market Segmentation followed by Targeting.

3. When a product or service has been specially developed for a particular market segment then we would use a:

A) Not differentiated strategy.
B) Differentiated strategy.
C) Not concentrated targeting strategy.
D) Concentrated targeting strategy.

4. Positioning a product in the market place should be done by firstly:

A) Segmenting.
B) Positioning.
C) Targeting.
D) Marketing.

5. Multitasking is:

A) Only for people in busy jobs.
B) Doing things in sequence.
C) Doing one task and the doing another.
D) Doing more than one task at a time.

Solutions: