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CMA Category-Manager Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Retail Economics and Supply Chain | - Business Operations
|
| Topic 2: Pricing and Promotion Analytics | - Commercial Strategy
|
| Topic 3: Category Health and Assessment | - Category Performance Evaluation
|
| Topic 4: Assortment and Space Management | - Retail Optimization
|
| Topic 5: Fact-Based Selling and Storytelling | - Communication and Insights
|
| Topic 6: Shopper and POS Data Analytics | - Building Data Competency
|
CMA Certified Professional Category Manager (CPCM) Sample Questions:
1. Using the formula for ACV weighted distribution, calculate the ACV for a product available in stores with total sales of $2,000,000 and $3,000,000, in a market where the total sales of all stores are $10,000,000.
A) 50%
B) 30%
C) 66%
D) 100%
2. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?
A) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.
B) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store.
3. Which of the following methods is used to collect Shopper Data at the point of sale?
A) Shipping products from manufacturers
B) Analyzing online search queries
C) Scanning items at checkout typically tied to Household Loyalty Cards
D) Tracking mobile devices in households
4. Which of the following is a key component of the science of assortment planning?
A) Shelf space optimization
B) Consumer Decision Trees
C) Future trend speculation
D) Creative packaging design
5. Who benefits from a successful promotion?
A) Shopper
B) All of the above
C) Manufacturer
D) Retailer
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: C | Question # 4 Answer: B | Question # 5 Answer: B |
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