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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for your company and you'd like to do conversion tracking. How do you participate in the Google AdWords conversion tracking?

A) Through your Google AdWords account you'll choose Reporting, Edit Settings, and then check Customize tracking indicator.
B) You must add the Google AdWords conversion tracking code to your website's HTML code.
C) You'll compare your Google AdWords traffic to your site with the number of sales, signups, or other conversion targets, to determine your conversions.
D) Through Google AdWords you'll enable conversion tracking through your Home tab and Track Conversions.

2. Sally is optimizing her Google AdWords account for her catering hall. The catering hall is in an old castle near Phoenix, Arizona. The castle is a landmark for Phoenix residents and it's a popular place for weddings, banquets, and parties. Which one of the following is the best choice for targeting Sally's market to a very specific area?

A) Region and City targeting
B) City targeting
C) Country targeting
D) Customized targeting

3. Google recommends that image advertisers should capture people's attention right away.
According to Google, what's the time limit an advertiser has, to capture a person's attention span?

A) One minute
B) One second
C) Three seconds
D) Ten seconds

4. Which of the following tools is used to manage multiple Google AdWords accounts?

A) Campaign Manager
B) My Client Center
C) Picasa
D) Keyword Tool

5. You are reviewing your conversions from Google AdWords. If you are tracking conversions using the one-per-click approach, and you had 45 clicks in one month but you had 75 conversions, how many conversions from Google AdWords would you actually count?

A) 75
B) 1.66
C) 45
D) 60 percent

Solutions: