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Microsoft MB2-720 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Analytics and Reporting | - Reporting and dashboards - Marketing performance tracking |
| Segmentation and List Management | - Audience segmentation strategies - Creating and managing marketing lists |
| Email Marketing and Campaign Management | - Designing and sending marketing emails - Campaign setup and execution |
| Lead Management and Scoring | - Lead lifecycle management - Lead scoring and qualification |
| Marketing Fundamentals in Microsoft Dynamics Marketing | - Overview of Dynamics Marketing capabilities - Core marketing concepts and terminology |
Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:
Which location in Microsoft Dynamics Marketing displays a comparison of budgeted expenses and actual expenses?
- A. the Expenses section of the budget workbook
- B. the Result Metrics report
- C. the Budget section of the Expense Reconciliation page
- D. the Budget area of the budget worksheet
Correct Answer: C π³οΈ
You are entering budget items into a Microsoft Dynamics Marketing budget worksheet.
Which statement is true when the default budget worksheet interval is set to Monthly?
- A. You can enter budget items and display the budget only for monthly intervals.
- B. You can set the interval for individual budget items by changing the default interval before entering the items.
- C. You can enter budget items only for monthly intervals but can display the budget for other intervals.
- D. You can set the interval for individual budget items when entering the items in the workbook,
Correct Answer: C π³οΈ
Which user role is specifically designed to provide the access privileges necessary for users who work with campaigns and projects?
- A. Designer
- B. Marketing Manager/VP
- C. Administrator
- D. Marketing Professiona
Correct Answer: B π³οΈ
You create an event template.
Event organizers must provide specific information when creating events from the template.
Which entity can you use to define the information requirements in the form of a list of questions?
- A. Brief
- B. Requests
- C. Tasks
- D. Analysis
Correct Answer: C π³οΈ
You create a project estimate in Microsoft Dynamics Marketing and enter items in the estimate.
Which two records can you convert the estimate items to? Each correct answer presents a complete solution.
- A. Vendor Quote
- B. Expense
- C. Sales Order
- D. Client Quote
Correct Answer: C,D π³οΈ
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