Exam Code: 1Z0-1032-20
Exam Name: Oracle Responsys CX Marketing Platform 2020 Implementation Essentials
Certification Provider: Oracle
Corresponding Certification: Oracle Responsys Marketing Platform Cloud Service
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Oracle 1Z0-1032-20 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Configure campaign settings in the Campaign Dashboard
  • Perform IP Warm Up and IP Ramp Up
Topic 2
  • Implement Rapid Retargeter display campaigns
  • Implement conversion tracking
Topic 3
  • Develop important RPL directives
  • Describe domain branding and domain delegation, and gather initial account settings
Topic 4
  • Describe how Responsys manages bounce processing, spam and feedback loops, and soft bounce suppression
  • Describe Responsys API Authentication
Topic 5
  • Manage Campaign Categories, Link Categories, and Link Tables
  • Apply responsive design techniques to emails
Topic 6
  • Configure personalization using Built-in Functions or Responsys Personalization Language
  • Configure subscription management
Topic 7
  • Create and manage Filters, Segment Groups, and Seed Groups
  • Create Short Message Service (SMS) campaigns
Topic 8
  • Configure dynamic content modules
  • Read, write, and edit HTML code for emails
  • Creating and Managing Content

Reference: https://education.oracle.com/oracle-responsys-cx-marketing-platform-2020-implementation-essentials/pexam_1Z0-1032-20

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