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Salesforce Certified B2C Solution Architect Sample Questions:

1. A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers create an account before making their first purchase.
Which system creates the customer ID and which system creates an additional ID to use as the customer primary record?

A) Marketing Cloud creates a customer ID but the primary ID should be created through B2C Commerce.
B) B2C Commerce creates a customer ID but the primary record should be created through Service Cloud.
C) Service Cloud creates a customer ID and an additional ID to be used as the primary record.
D) A B2C Commerce creates a customer ID and an additional ID to be used as the primary record.

2. Refer to the exhibit.

A company plans to adopt Salesforce for a number of their needs, including an internal CRM, a public B2C Commerce storefront with order management functionality, and an extensible API framework to integrate with other systems, as well as marketing automation. The overall system landscape of the proposed solution is shown above.
Which three considerations are important for this scenario? Choose 3 answers

A) The Salesforce Platform can be used for customer master and consent management, or it can Integrate with a third-party Master Data Management system.
B) Salesforce products, including Sales Cloud, Service Cloud, Experience Cloud, and Order Management System (OMS) run on the same physical platform and share a common data model.
C) Marketing Cloud enables personalization, journey orchestration, and cross-channel messaging.
D) Order Management System (OMS) is a B2C Commerce product but it does not run natively on the core Salesforce Platform.
E) Tableau requires MuleSoft in order to access data outside of the Salesforce Platform.

3. A customer service team raised a new business requirement that requires a multi-cloud solution design between B2C Commerce, Service Cloud, and Marketing Cloud. A Solution Architect has been hired to lead the design of the multi-cloud solution.
Which two actions should the Solution Architect take to accurately capture requirements and deliver the solution overview?
Choose 2 answers

A) Conduct discovery workshops to create a user acceptance testing document and invite business owners, each cloud technical architect, and implementation development team.
B) Conduct discovery workshops and upon completion present the solution back to the design authority or executive stakeholders to validate the solution.
C) Include the customer service team so that they can provide detailed user stories prior to the discovery workshops.
D) Include functional subject matter experts and technical resources across multiple discovery workshops, grouped by business function to ensure all requirements are captured.

4. A retail company currently uses B2C Commerce, Service Cloud, and Marketing Cloud. The company plans to launch a winter sweepstakes campaign to attract new customers. The signup page is hosted on B2C Commerce and collects new customer details like name, phone number, and email. In order to enter the sweepstakes, the customer must sign up to receive marketing communications. In return, they will receive a coupon for 20% off their next purchase.
Which option should be defined as the data source authority for the customer attributes collected from the sweepstakes page?

A) Service Cloud
B) Experience Cloud
C) Marketing Cloud
D) B2C Commerce

5. A large cosmetics company is planning a customer marketing campaign this summer that allows early access to new product launches in exchange for consent to contact participants through text or email. Future communications to those who 'opt-in' includes information on future product launches, store events, and holiday promotions.
The company plans to offer a 'preference center' within the commerce experience, where authenticated users can opt-in or opt-out of various methods of direct communication.
In which two ways should a Solution Architect define the appropriate systems and methods for user registration and communication preferences, and recommend where native platform functionality within each platform may need to be extended?
Choose 2 answers

A) Use native B2C Commerce registration options during the browse and checkout experience, and extend these features to provide an opt-in or opt-out communication preference center on a secure page within the same storefront UI.
B) Allow customers to unsubscribe via email with one click, and opt-in or opt-out of specific communication methods through a hosted preference center.
C) Implicitly enroll all customers in direct mobile communications during checkout, and allow customers to opt-in or opt-out of all services via email sent by Marketing Cloud.
D) Allow cookie consent to auto-enable email and/or mobile communications directly to the customer.

Solutions: