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How can you start study for the Marketing Cloud Developer Certification Exam

Get the best preparation guide For Marketing Cloud Developer Certification Exam

Quick guide if you don't have time to read whole the page

The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.

Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201

Marketing Cloud Developer Certification Exam Requirements

The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:

  • Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
  • Explain the management of subscriptions.
  • Works with clients and platform data (SQL, views, sending registration).
  • Enter the basic SQL, including join instructions.
  • Create a Web Marketing Cloud experience (data forms, custom preference pages).
  • Configure data import.
  • Work and solve scenarios using the REST and SOAP API.
  • Create dynamic and customized marketing resources using different scripting languages.
  • Configure and install data models (data extensions, shared data extensions, contact model).

A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.

Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.

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Registration procedure of the Marketing Cloud Developer Certification Exam

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Salesforce Marketing-Cloud-Developer日本語 Exam Syllabus Topics:

SectionWeightObjectives
Security7%- Security best practices in Marketing Cloud
- Data security options and controls
API22%- API objects, methods, and routes (REST & SOAP)
- Response handling and error management
- OAuth authentication and access token usage
Data Modeling14%- Understand contact record relationships across channels
- Configure account Contact model
- Explain Contact Delete process and impact
- Differentiate data extension types and uses
Data Management22%- SQL queries and best practices for data extensions
- Data impact from operations like Contact Delete
- Data extraction methods and send logs
- Import activities and file formats
Programmatic Languages35%- AMPscript syntax, functions, and processing
- Server-Side JavaScript (SSJS) usage and best practices
- Implement development best practices
- Programmatic subscriber exclusion and dynamic content

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