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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers. How would they set up the Import Activity to know the name of the file?

A) Filename is automatically passed to Import Activity with File Drop Automations
B) Set File Naming Pattern to %%AUTOMATED_FILENAME%%
C) Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%
D) Check the 'Use filename from Automation' checkbox

2. A data team wants to automate the sync of subscribers, unsubscribes, and status from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units. Which two data views would they use to achieve this? Choose 2 answers

A) _BusinessUnitUnsubscribes
B) _Complaint
C) _Subscribers
D) _Unsubscribe

3. A consultant is reviewing Email Studio performance after a large campaign. Open rates remain stable, but click-through rates decline significantly over several months despite consistent audience size. What should the consultant investigate first?

A) Sender Authentication Package configuration.
B) Content relevance and call-to-action effectiveness.
C) Contact Builder relationship cardinality.
D) Marketing Cloud license utilization.

4. Northern Trail Outfitters (NTO) stores customer purchase data in an external system. NTO ingests this data into Marketing Cloud through a file drop automation. The automation contains an import activity which overwrites a staging data extension, as well as an SQL Query activity which brings this data into a sendable data extension.
NTO's marketing manager wants to be informed if more than 1,000 records are ever imported through this automation and would also like to prevent the sendable data extension from being updated that day.
Which solution is appropriate in this situation?

A) Split the existing activities into two separate automations.
B) Write a custom SSJS script to validate the row count of the staging data extension and send a notification email.
C) Implement a Wait Activity to wait until the data extension is populated with records.
D) Place a Verification Activity between the import and SQL Query activity.

5. A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent the day before the appointment date at 10 a.m., and the appointment record should be updated if the patient was sent a reminder email. What solution could be recommended?

A) Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey which activates a reminder and updates the record in CRM.
B) Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
C) Create a journey with CRM date-based entry source, and use Journey Builder activities to send a reminder and update the record in CRM.
D) Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.

Solutions: