Exam Code: 600-101
Exam Name: Facebook Certified Community Manager
Certification Provider: Facebook
Corresponding Certification: Facebook Certified Professional
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Facebook 600-101 Exam Syllabus Topics:

SectionObjectives
Topic 1: Community Engagement- Engagement tactics and content
  • 1. Content planning for engagement
    • 2. Driving participation and interaction
      Topic 2: Community Strategy- Community planning and objectives
      • 1. Audience identification and segmentation
        • 2. Defining community goals
          Topic 3: Moderation and Governance- Community rules and enforcement
          • 1. Handling conflict and compliance
            • 2. Moderation policies and escalation
              Topic 4: Insights and Measurement- Analytics and reporting
              • 1. Community performance metrics
                • 2. Using insights to improve engagement

                  Facebook Certified Community Manager Sample Questions:

                  Question 1

                  A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
                  However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
                  Which critical piece of information does the community manager need to make this decision?

                  A. How many current clients found the trainer on each platform
                  B. How much time the trainer spends on each platform
                  C. How much engagement each platform gets
                  D. How much the trainer enjoys using each platform


                  Question 2

                  The leaders of an organization in Chicago that supports new mothers decide to create an online community to help expand their fundraising opportunities. They plan to take advantage of an upcoming baby show to grow this community at a faster pace.
                  Which three recommendations should the community manager provide the organization when they create this online community? (Choose 3)

                  A. Set the community objectives
                  B. Invite all of their friends into the community
                  C. Create the community and define plans once it's established
                  D. Discuss shared values and how they want the community to feel
                  E. Determine the community mission


                  Question 3

                  A new member of a parent group asks for advice on how to handle a bullying incident. The member's question has been posted for several hours. No other members have responded.
                  What is the most effective action to promote discussion and collaboration regarding this topic among parents in this group?

                  A. Recommend external resources about the topic
                  B. Post a comment tagging other members who can help
                  C. Repost the question as an announcement
                  D. Message some relevant members to ask them to comment


                  Question 4

                  After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
                  Which option is the most efficient method to re-establish communicate community guidelines?

                  A. Tag members in a post when they violate the community guidelines
                  B. Comment on posts with links to the community guidelines
                  C. Remove members who have previously violated the community guidelines
                  D. Share the community guidelines in an announcement post


                  Question 5

                  A newly appointed community manager learns of a conflict regarding a post in the community. This community has recently added new guidelines stating that only links from credible sources are allowed. Several members start to post links on the thread from unreliable sources, and other members are starting to get upset. The post has been reported several times. The community manager wants to educate the community about the new guidelines.
                  Which two actions should the community manager take? (Choose 2)

                  A. Delete the post immediately and message involved members.
                  B. Remove and block members who violated the guidelines.
                  C. Remove comments from unreliable sources on the post.
                  D. Post a link to the group rules that are relevant to this topic.


                  Solutions:

                  Question 1
                  Answer: A
                  Question 2
                  Answer: A,D,E
                  Question 3
                  Answer: B
                  Question 4
                  Answer: D
                  Question 5
                  Answer: C,D

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