[2023] Free 600-101 Exam Dumps to Pass Exam Easily
600-101 Exam Dumps, 600-101 Practice Test Questions
Candidates should take their time to prepare and review the study materials and modules available for the Facebook 600-101 exam since Facebook regularly updates its algorithms and policies in response to customer and user behavior. As such, certification holders need to keep up with the latest industry advancements to offer the best solutions to their employers and clients with innovative minds.
Facebook 600-101: Facebook Certified Community Manager Exam validates an individual's abilities, proficiency, and knowledge on how to create, manage and analyze Facebook communities. Facebook Certified Community Manager certification is crucial for social media professionals, community managers, business owners, and employees who want to remain competitive in the job market, demonstrate advanced-level knowledge and expertise in online marketing and audience management techniques.
NEW QUESTION # 14
A community manager needs to develop a leadership team to manage content for a community in which members share private information.
Historically, two visible members led this community, and community members are resistant to a larger leadership team.
The expanded leadership team must lead with a consistent voice and maintain an inclusive environment.
How can the community manager achieve these requirements?
- A. Task specific admin team members to enforce rules, and assign others to maintain an inclusive environment.
- B. Create a team page for official communications and encourage the admin team to use their personal profiles.
- C. Create an admin team profile for all team members to use when they make an official team action.
- D. Highlight the leadership team with photos, announcements and by tagging them regularly.
Answer: B
NEW QUESTION # 15
The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?
- A. Ask each regional manager to submit an individual report, then merge those into one report
- B. Create a template and require each regional manager to complete that template every month
- C. Hold a daily meeting with the full team to track progress for each region
- D. Create a template and require each regional manager to submit results that are above the benchmark
Answer: B
NEW QUESTION # 16
A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?
- A. Compile insights that include dates, demographics of members across the community and growth numbers
- B. Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
- C. Compile a set of community recommendations and testimonials with individual demographic information
- D. Show a graph that includes online and offline community membership growth numbers for the past 5 years
Answer: A
NEW QUESTION # 17
A community manager works on a Facebook group that handles sensitive subject matter. The personal identities of the group's admin team must be kept confidential. The community manager wants to enable the admins to moderate discussions while fully protecting their personal profiles from harassment.
What should the community manager do?
- A. Enforce a strict policy of blocking any profile that sends a message to a member of the admin team
- B. Enter a list of potentially offending keywords into the moderation tool
- C. Create a joint moderation account with the name of the group
- D. Make the team's Facebook Page an admin of the group
Answer: D
NEW QUESTION # 18
A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?
- A. Create a poll for feedback on the milk formula.
- B. Develop content that encourages sharing photos and stories.
- C. Create a post announcing the release of the latest formula milk
- D. Ask members to share their favorite post from the group on their profiles.
Answer: B
NEW QUESTION # 19
The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)
- A. Survey community members
- B. Interview alumni
- C. Analyze drop-off for video content
- D. Study engagement trends on the school's Facebook Page
Answer: A,B
NEW QUESTION # 20
A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?
- A. How much time the trainer spends on each platform
- B. How many current clients found the trainer on each platform
- C. How much engagement each platform gets
- D. How much the trainer enjoys using each platform
Answer: B
NEW QUESTION # 21
After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
Which option is the most efficient method to re-establish communicate community guidelines?
- A. Remove members who have previously violated the community guidelines
- B. Comment on posts with links to the community guidelines
- C. Share the community guidelines in an announcement post
- D. Tag members in a post when they violate the community guidelines
Answer: C
NEW QUESTION # 22
There's an online community that primarily supports single parents. The leadership team notices more parent narratives of isolation. One of the top priorities of the community is to connect parents who are geographically close.
What can the community manager do to help create connections between lonely parents?
- A. Host an online meeting room for members that remains open 24/7.
- B. Create content encouraging offline gatherings, with graphics of local landmarks.
- C. Publish a post asking members to provide their address in the comments.
- D. Organize a week-long online summit to focus on helping overcome isolation.
Answer: B
NEW QUESTION # 23
A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?
- A. Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
- B. Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach
- C. Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
- D. Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing
Answer: D
NEW QUESTION # 24
An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)
- A. Prepare materials for influencers that highlight recent community impact
- B. Create a Facebook Page and organize events using the paid events functionality
- C. Create a Facebook Page and use the fundraising tool to share the fundraisers with the community
- D. Claim a membership fee for current members of the Facebook group
Answer: B,C
NEW QUESTION # 25
The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)
- A. Create a poll for the community to assess interest in the park and report findings to the nonprofit
- B. Monitor elderly-only audiences on social media for outdoor recreational conversations
- C. Run ads across digital platforms that ask for feedback on the park idea
- D. Put a sign in the green space asking for the fitness park to be built and share it on social media
Answer: A,C
NEW QUESTION # 26
A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)
- A. Comment on every post that members make in the group.
- B. Look at engagement insights to compare the daily number of posts.
- C. Enlist a scheduling tool to create daily topical posts to encourage conversation.
- D. Create a group rule that requires daily engagement to remain in the group.
- E. Highlight top commenters in a special weekly post.
Answer: B,C
NEW QUESTION # 27
An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)
- A. Post visuals that are aligned with the corporate identity
- B. Frequently encourage members to describe their best football tricks
- C. Share viral videos to spark discussion
- D. Create a highly engaging text-based question of the day series
Answer: B,D
NEW QUESTION # 28
A community manager runs a Facebook group for people who have challenged themselves to refrain from drinking alcohol for 30 days.
The group has grown organically over two years after the founder completed a 30-day challenge and invited people to join. The group now has includes over 3,000 members who use it as a resource for tips, guidance and support as they take on the challenge.
The community manager wants to make the group the recognized source for support.
Which step should the community manager take first?
- A. Ask the members to provide profitable ideas for the community
- B. Tell members they need to pay to stay in the community
- C. Review community posts and delete unprofessional content
- D. Define the brand guidelines for cohesive content in the community
Answer: D
NEW QUESTION # 29
A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?
- A. Website traffic Sentiment Audience growth
- B. Reach Sentiment Website traffic
- C. Reach Website traffic Audience growth
- D. Reach Audience growth Sentiment
Answer: B
NEW QUESTION # 30
A private institution that educates about political issues runs a public Facebook group to increase awareness of the importance of politics for young adults (ages 18-25). The goal is to promote healthy debate.
Which two strategies should its community manager implement to help achieve this goal? (Choose 2)
- A. Mute members who repeatedly violate group rules.
- B. Post applicable community guidelines and pin that post as an announcement.
- C. Tag members in every topic discussion to encourage them to comment.
- D. Use an analytics tool to determine which content is best to provide.
Answer: B,D
NEW QUESTION # 31
It's April, and Earth Day is approaching. A parenting group has shown interest in sustainability, so the community manager brainstorms new ideas to engage the community.
What are the two most efficient steps for the community manager to take to inform campaign planning? (Choose 2)
- A. Watch the top three nature documentaries released this year
- B. Review the geographic locations of group members
- C. Conduct a search of sustainability keywords
- D. Launch a poll to understand which topics are of interest
- E. Analyze post themes from the last three Aprils
Answer: C,D
NEW QUESTION # 32
A large parenting support group is open to all parents. It began in the UK without any advertising and now has a global community with members mainly in English-speaking countries.
The other location demographics are much smaller in size than the UK base but are steadily growing.
The group wants to be more culturally inclusive.
Which strategy can the community manager use to include all audience segments?
- A. Ask members which types of tools and content they want more of.
- B. Repurpose content by reviewing and recycling previous posts.
- C. Research and change the content types to align with the demographics of all community members.
- D. Increase engagement-type posts and use only new content to create engagement.
Answer: C
NEW QUESTION # 33
A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?
- A. Engagements based on new followers
- B. Engagements generated from shares
- C. Likes on the video
- D. Views on the video
Answer: B
NEW QUESTION # 34
A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?
- A. Research competitors and replicate popular creative tactics that perform well for them
- B. Prioritize the content from the department that is the most polished and ready to post
- C. Review previous post results and reuse the content that performed best
- D. Review briefs from internal stakeholders outlining key messaging, details and targets
Answer: D
NEW QUESTION # 35
The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.
The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group.
The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture.
Which two actions should the community manager of the networking group take? (Choose 2)
- A. Repost a group rule and mute them for seven days
- B. Reply to the member's comment and tag them in the rule post
- C. Remove the member from the group
- D. Delete the member's comments and mute them for seven days
Answer: A,B
NEW QUESTION # 36
A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)
- A. Invite fashion influencers to promote the new line during a live launch.
- B. Start new social media accounts to target the new demographic.
- C. Ask community members to create a post and tag several friends.
- D. Comment on competitor posts so that their community learns about the new line.
- E. Run targeted ads across all the platforms that the brand uses.
Answer: A,E
NEW QUESTION # 37
A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?
- A. Measure the engagement rate on the influencers' posts
- B. Record the total number of campaign comments through native insights
- C. Analyze the reach of exhibition-related posts through Ads Manager
- D. Determine the sentiment by scanning positive and negative comments
Answer: D
NEW QUESTION # 38
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