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Salesforce EEB101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Sending | - Email Delivery
|
| Analysis and Reporting | - Performance Measurement
|
| Automation | - Marketing Automation
|
| Data | - Lists and Data Extensions
|
| Testing and Validation | - Quality Assurance
|
| Content | - Content Builder
|
| Templates and Email Creation | - Template Management
|
| Segmentation | - Audience Segmentation
|
Salesforce Email Essentials (EEB101) Sample Questions:
Question 1
Which metric is the measure of emails rejected by a server due to permanent conditions such as "user unknown" or "domain not found"?
A. Validation Error
B. Hard Bounce
C. Unsubscribed
D. Soft Bounce
Question 2
A marketing team has enabled Approvals in the Classic Editor to prevent sending of emails that have NOT been reviewed by members of their team. When setting up a deployment to a test List, the marketer notices her email is NOT available for selection. In which three send processes should an email have an "Approved" status prior to send? Choose 3 answers
A. Triggered Sends
B. Send Previews
C. Scheduled Sends
D. Test Sends
E. A/B Tests
Question 3
Other than an image a file must be XX MB or less in size?
A. 1 MB
B. 5MB
B 25 MB
C. 1 KB
Question 4
To write SQL that uses both customer data and system-generated data, what would they need to include in their query?
A. Data Views
B. Data Filters
C. All of the above
D. Measures
Question 5
Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?
A. Mark First_Name as the Primary Key
B. Fill in the source data with "Valued Customer" for each blank First_Name field
C. Ensure the Nullable box is not checked for the First_Name field
D. Make "Valued Customer" the Default Value for the First_Name field
Solutions:
| Question 1 Answer: B | Question 2 Answer: A,C,E | Question 3 Answer: A | Question 4 Answer: A | Question 5 Answer: D |

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