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Salesforce EEB-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Tracking & Reporting | 10% | - Interpreting results and optimization - Key metrics (open, click, bounce, conversion) - Standard reports and dashboards |
| Topic 2: Email Marketing Concepts & Best Practices | 20% | - Compliance and regulations (CAN-SPAM, GDPR, CASL) - Email marketing fundamentals - Deliverability and sender reputation - Email design and accessibility best practices |
| Topic 3: Sending & Automation | 20% | - Triggered emails and transactional sends - Guided sends and user-initiated sends - Automation Studio basics - Journey Builder fundamentals |
| Topic 4: Subscriber & Data Management | 25% | - Subscriber status and preferences - Import/export and data quality - Segmentation and audience creation - Data extensions and list management |
| Topic 5: Email Creation & Testing | 25% | - Email Studio tools and editors - Preview, test send, and validation - Dynamic content and personalization - Sender authentication (SPF, DKIM, DMARC) |
Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:
Question 1
Northern Trail Outfitters (NTO) has child business units that share customers. To track customer engagement.
NTO wants to identify business unit in each of its links.
Which personalization string should be appended as a parameter?
A.
B.
C. 
Question 2
A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?
A. Configure a holdback group to be targeted by the winner.
B. Place a Random Split before Path Optimizer for the pilot group.
C. Select winning path three days after journey activation
Question 3
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?
A. Use the Split option to temporarily add additional filter criteria.
B. Copy the filtered data extension and add additional filter criteria.
C. Copy the data filter and build a new data extension with additional filter criteria.
Question 4
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level.
NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
A. Journey Builder Sends
B. List Unsubscribes
C. Publication Lists
Question 5
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.
Which tool should NTO use?
A. Filter Activity in Automation Studio
B. Pivot table in Datorama Reports
C. Email Performance Over Time Report
Solutions:
| Question 1 Answer: A | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: C | Question 5 Answer: B |

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