Updated Free Salesforce Marketing-Cloud-Developer Test Engine Questions with 196 Q&As
The Best Salesforce Developers Marketing-Cloud-Developer Professional Exam Questions
Salesforce Marketing Cloud is a powerful platform that enables businesses to personalize their marketing campaigns and engage with their customers at every stage of the customer journey. As more and more companies adopt the platform, the demand for skilled Marketing Cloud developers is on the rise. The Salesforce Marketing-Cloud-Developer (Salesforce Certified Marketing Cloud Developer) Exam is designed to test the knowledge and expertise of professionals who work with the Marketing Cloud platform.
Salesforce Marketing-Cloud-Developer (Salesforce Certified Marketing Cloud Developer) Certification Exam is one of the most sought-after certifications in the field of marketing cloud technology. Salesforce Certified Marketing Cloud Developer Exam certification is designed to validate a candidate's knowledge and skills in developing and implementing marketing automation solutions using Salesforce Marketing Cloud.
Salesforce Marketing-Cloud-Developer Certification Exam is a challenging exam that requires a lot of preparation and practice. Candidates are expected to have a good understanding of various marketing cloud concepts, including email marketing, mobile marketing, social media marketing, and web marketing. Candidates are also expected to have experience in developing marketing cloud solutions using Salesforce Marketing Cloud.
NEW QUESTION # 26
Adeveloper is working on cross-channel campaign functions for the email team at Northern Trail Outfitters.
They are reviewing available APIs for the different Marketing Cloud applications to determine the most appropriate solution for each.
Which application utilizes the REST API?
- A. Automation Studio
- B. Content Builder
- C. Classic Content
Answer: B
Explanation:
Content Builder uses the REST API to manage content within Salesforce Marketing Cloud. The REST API allows developers to create, update, retrieve, and delete content assets, making it suitable for cross-channel campaign functions.
1: Salesforce Content Builder API
NEW QUESTION # 27
A developer wants to build an audience by identifying subsceibers who opened a specific email. Which query should the developer use?
- A. SELECT SubscriberID FROM _Open WHERE JobID = "1234"
- B. SELECT * FROM _Open WHERE ListID = '1234'
- C. SELECT SubscriberKey FROM _Open WHERE JobID = '1234'
- D. SELECT * FROM _Open WHERE JobID = "1234"
Answer: C
NEW QUESTION # 28
A developer is building an integration with the Marketing Cloud API. Which configuration should be used for the API integration component in the associated Installed Package?
- A. Select the 'Require Secret for Web Flor' option
- B. Select all available options to enable package reuse for the future integrations
- C. Select the minimum required scope for the integration
- D. Select the 'Admin-approved users are pre-authorized' option under Permitted Users.
Answer: C
NEW QUESTION # 29
Northern Trail Outfitters (NTO) wants to prevent competitors fromreceiving a coupon email. They also want to capture email addresses of competitors who are included in the targeted audience.
Which feature could NTO use to prevent the coupon from being sent and report the email addresses skipped?
- A. Exclusion Script
- B. Try/Catch SSJS functions
- C. Auto-Suppression list
- D. RaiseError AMPscript function
Answer: A
Explanation:
An Exclusion Script is used to exclude certain subscribers from an email send based on defined criteria. It can also log or capture details of those excluded addresses for reporting purposes.
* Exclusion Script: This script runs before the send and can dynamically exclude recipients based on logic you define. It allows you to prevent competitors from receiving the email and to log their email addresses.
NEW QUESTION # 30
A developer is making an API REST call to trigger an email send. An access token is used to authenticate the call.
How long are Marketing Cloud v1 access tokens valid?
- A. Each API call requires a new access token.
- B. REST calls do not require an access token.
- C. Access tokens expire after one hour.
- D. Access tokens expire after 24 hours.
Answer: C
NEW QUESTION # 31
Certification Aid wants to import an encrypted CSV file from the Marketing Cloud Enhanced FTP server.
Which two File Transfer activities are needed to achieve this? Choose 2.
- A. To decrypt the import file on the Safehouse.
- B. To move the import file from the Enhanced FTP server to the Safehouse
- C. To move the import file from the Safehouse to Marketing Cloud.
- D. To decryptthe import file on the Enhanced FTP server.
Answer: A,C
NEW QUESTION # 32
A developer wants to add an image to Content Builder via the API and retrieve the image's published URL.
Which method should the developer use?
- A. GET using the RESTAPI/asset/v1/content/assets and parse the FileProperties parameter
- B. POST to the RESTAPI/asset/v1/content/assets and parse the FileProperties parameter
- C. Use the SOAP API to create a Porfoglio object and idenfity the Source property
- D. POST to the REST API/asset/v1/content/categories and parse the Description parameter
Answer: A
NEW QUESTION # 33
Which AMPscript function group could most negatively Impact send processing?
- A. Date Time
- B. Data extension functions
- C. String functions
- D. Math functions
Answer: B
Explanation:
Data extension functions in AMPscript, such asLookupRows,LookupOrderedRows, andUpdateDE, can most negatively impact send processing because they involve querying and manipulating data extensions.
These operations can be resource-intensive and time-consuming, especially when dealing with large data sets.
NEW QUESTION # 34
Northern Trails Outfitters (NTO) developers want to use the Transactional Messaging API to send email receipts to customers.
What is the first step required to send using the API?
- A. POST to /messaging/vl with clientjd and client_secret
- B. Request a token using the vl/requestToken endpoint
- C. Request a token using the v2/authorize endpoint
- D. POST to /messaging/vl/email/messages/ with clientjd
Answer: B
NEW QUESTION # 35
A developer is troubleshooting why a parent-level data extension cannot be accessed by a child business unit.
What should the developer check to validate the data available can be accessed for child business unit queries?
- A. The data extension is in the Synchronized Data Extensions folder and the query includes the ENT. prefix
- B. The data extension is in the Salesforce Data Extensions folder and Is accessible to the child business unit
- C. The data extension is in the Shared Items root folder and is accessible to the child business unit
- D. The data extension is in the Shared Data Extensions folder and the query includes the ENT. prefix
Answer: D
NEW QUESTION # 36
A developer used LookupRowsto retrieve data when building a dynamic email.
What should be the next step before using this rowset within a FOR loop?
- A. Use RowCount to ensure the rowset contains data
- B. Set the rowset to a new array variable
- C. Use Row to return a specific row of the rowset
- D. Close the delimited AMPscrlpt Code Block
Answer: A
Explanation:
After using LookupRows to retrieve data when building a dynamic email, the next step before using this rowset within a FOR loop is to use RowCount to ensure the rowset contains data (D). This validation ensures that there are rows to iterate over, preventing potential errors or empty iterations in the FOR loop.
Example:
SET @rows = LookupRows("DataExtensionName", "FieldName", "Value") SET @rowCount = RowCount (@rows) IF @rowCount > 0 THEN FOR @i = 1 TO @rowCount DO SET @row = Row(@rows, @i) /* process each row */ NEXT @i ENDIF References:
Salesforce Marketing Cloud AMPscript Guide
AMPscript RowCount Function
NEW QUESTION # 37
A developer wants to build an email that dynamically populates the physical address of a company's locations using the variable address. The deployment goes to millions of subscribers and the developer wants the fastest possible performance.
Which AMPscript solution should be recommended?
- A. %% [ SET @address - field(Row(LookupRows("Building_Locations", "Address","Id"), 1),"Address") ]%%
- B. %: SET @address = Lookup(''Building_locations'', Address'', ''id''@id) ] %%
- C. %%; SET @address = LookupRows(Building_Locations", "Address", "Id") ]%%
- D. %%[ SET @address = field(Lookcup("Building_Locations"/ "Address", "Id",@Id), "Address") ]%%
Answer: D
NEW QUESTION # 38
A developer wants to delete a batch of subscribers from Marketing Cloud. The developer performs a Contact Delete on a batch of records in a data extension in Contact Builder. Which scenario would cause subscriber records to remain in the data extension?
- A. Sendable data extension with SubsciberKey field
- B. Non-sendable data extension with SubscriberKey field
- C. Sendable data extension with SubscriberKey and EmailAddress fields
- D. Contact Delete process does not delete rows from data extensions
Answer: D
Explanation:
The Contact Delete process in Marketing Cloud removes contact data from the contact model but does not remove records from the data extensions themselves.
* Contact Delete Process: When you perform a Contact Delete in Contact Builder, it removes the contact data from the contact model but leaves the actual rows in the data extensions intact.
1: Salesforce Contact Deletion Process
NEW QUESTION # 39
A developer wants to upload a base64-encoded file to Content Builder using an API Installed Package but receives an insufficient Privileges error. What should the developer check to troubleshoot the error?
- A. Confirm the REST Base URI uses the correct subdomain
- B. Confirm the Component's Channel options are available
- C. Verify the Asset Type Id matches the Asset Type Name
- D. Validate Client Id and Client Secret are correct
Answer: B
NEW QUESTION # 40
A developer needs to configure a process that can store encrypted data from Marketing Cloud as a file on an external server. What steps should the developer take?
- A. Shield Platform Encryption is required for encrypted data export
- B. Data Extract > File Transfer with Marketing Cloud Public Key
- C. Create PGP Key > Data Extract > File Transfer with PGP checked
- D. Data from Marketing Cloud cannot be encrypted
Answer: B
NEW QUESTION # 41
How many month of data can a developer query from the tracking data views (_Sent, _Open, _Click)?
- A. One Month
- B. There is no limit
- C. 12 Months
- D. Six Months
Answer: D
Explanation:
The tracking data views in Salesforce Marketing Cloud, such as _Sent, _Open, and _Click, store data for a limited period.
* Data Retention Period: Salesforce Marketing Cloud retains tracking data for up to six months in the data views. This means that developers can query up to six months of tracking data using these views.
1: Salesforce Marketing Cloud Data Views
NEW QUESTION # 42
What is the purpose of the IF statement below?
- A. To handle when there are multiple records in the data extension for the subscriber
- B. To handle when the subscriber is in a held status
- C. To handle when no row is returned by the LookupRows function
- D. To handle when images are broken
Answer: C
Explanation:
The purpose of the IF statement in the AMPscript code is to check if any rows are returned by the LookupRowsfunction. If rows are returned, it retrieves the image field from the data extension and sets the image source accordingly. If no rows are returned, it defaults to using a standard image.
NEW QUESTION # 43
A developer wants to build an audience by identifying subscribers who opened a specific email. Which query should the developer use?
- A. SELECT SubscriberID FROM _Open WHERE JobID = "1234"
- B. SELECT * FROM_Open WHERE JobID = "1234"
- C. SELECT * FROM _Open WHERE ListID = '1234'
- D. SELECT SubscriberKey FROM _Open WHERE JobID = '1234'
Answer: D
NEW QUESTION # 44
Which programming language should be used in email messages? Choose 1.
- A. AMPscript only
- B. SSJS only
- C. Both
- D. Either AMPscript or SSJS
Answer: D
NEW QUESTION # 45
A developer wants to populate a data extension with the date of the most recent click for each subscriber.
Which query would accomplish this?
- A. SELECT c.SubscriberKey, MAX(c.eventDate) AS eventDate FROM _Click c GROUP BY c.SubscriberKey
- B. SELECT c.SubscriberKey, c.eventDate FROM_Click c WHERE c.IsUnique = 1
- C. SELECT TOP 1 c.SubscriberKey, c.eventDate FROM _Click c ORDER BY c.eventDate DESC
- D. SELECT c.SubscriberKey, MIN (c.eventDate) AS eventDate FROM _Click c GROUP BY c.SubscriberKey
Answer: A
Explanation:
To populate a data extension with the date of the most recent click for each subscriber, the developer should use the following SQL query:
SELECTc.SubscriberKey,MAX(c.eventDate)ASeventDateFROM_Click cGROUPBYc.SubscriberKey This query selects the SubscriberKey and the maximum eventDate for each subscriber from the _Click Data View, ensuring that the most recent click date is retrieved.
References:
* Salesforce Marketing Cloud Data Views
* SQL MAX Function
NEW QUESTION # 46
A developer needs to use the 'contacts/ route of the REST API to update records in a data extension.
What should the developer verify before making the API call?
- A. Each contact should alreadyexist in All Subscribers.
- B. Journey Builder should be configured to use the data extension.
- C. Contact Key should be equal to Subscriber Key in the underlying data extensions to ensure proper joining.
- D. The data extension should be linked in an AttributeGroup in Contact Builder.
Answer: D
Explanation:
Before using the 'contacts/' route of the REST API to update records in a data extension, the developer should verify that the data extension should be linked in an AttributeGroup in Contact Builder (D). This ensures that the data extension is part of the contact model and can be accessed and updated using the REST API.
References:
Salesforce Marketing Cloud REST API
Contact Builder and Attribute Groups
Questions no: 153Verified answer: DComprehensive Detailed Step by Step Explanation with References:To ensure a blank email will not be sent when creating a complex dynamic email with multiple sections and content blocks, the developer should confirm every version has default content (D). This practice ensures that if any dynamic content fails to load or meet the conditions, the default content will be displayed, preventing a blank email from being sent.
References:
Salesforce Marketing Cloud AMPscript Guide
Salesforce Marketing Cloud Dynamic Content Best Practices
Questions no: 154Verified answer: DComprehensive Detailed Step by Step Explanation with References:
When using the REST API to send emails to customers after a purchase, the developer should make a token API call and re-use the token until the token expires (D). This approach optimizes API usage by reducing the number of token requests, ensuring that the token is reused until it naturally expires, after which a new token can be requested.
References:
Salesforce Marketing Cloud API Authentication
Token Management Best Practices
Top of Form
NEW QUESTION # 47
New subscribers at Northern Trail Outfitters (NTO) are added to a data extension. NTO would like to send these subscribers a welcome series with Journey Builder.
What would allow the data extension to be selected for journey entry'
- A. The data extension must contain a field of theEmailAddress data type.
- B. The data extension must be configured for sending.
- C. At least one Campaign must be associated to the data extension.
- D. The Triggered Send Template must be used to create the data extension.
Answer: B
Explanation:
For a data extension to be selected for journey entry in Journey Builder, it must be configured for sending.
This configuration ensures that the data extension is recognized as a source for sending communications.
* Configure for Sending: When creating or editing a data extension, ensure that it is set as "Sendable." This involves specifying the appropriate fields for sending, such as Subscriber Key and Email Address.
NEW QUESTION # 48
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