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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the primary purpose of Affinity Models in Category Management?

A) To identify products shoppers switch to when their first choice is unavailable.
B) To group similar stores, shoppers, or products
C) To identify co-purchase patterns, such as chips and salsa.
D) To predict future sales trends based on historical data

2. Which of the following is an effective technique for creating compelling stories using data and analytics in category management?

A) Focus on presenting data in a concise and persuasive format.
B) Rely on visuals without providing context or narrative.
C) Include as much data as possible to ensure thoroughness.
D) Focus solely on the technical details of the data.

3. What is NOT an example of how good storytelling enhances memory and engagement?

A) Engages them emotionally, moving them to action.
B) Uses complex language to sound more intellectual.
C) Initiates neurons in their brain to fire in the same pattern as the speaker's-known as 'neural coupling'.
D) A good story = brain candy.

4. Which factor primarily influences how much room is available for a retail assortment?

A) The number of shoppers that purchase the category.
B) Shopper preferences and trends.
C) Days of supply and case pack requirements.
D) The number of SKUs in the product mix.

5. What does ROI analysis measure?

A) The percentage increase in customer satisfaction after a promotion.
B) The total sales volume generated by a promotion.
C) The cost savings achieved through a promotion.
D) The financial return of a promotion by comparing incremental revenue to the investment made.

Solutions: