Exam Code: 820-605
Exam Name: Cisco Customer Success Manager
Certification Provider: Cisco
Corresponding Certification: Digital Transformation Specialist
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Topics Covered in Official Exam

The domains below act as a prep guide by revealing the type of questions to expect in the main exam. Each objective has a particular percentage of the total content and comprises the following syllabus:

  • Barrier Management

    This topic contains about 25% of the exam content. The relevant subjects you should know include the identification of the kinds of customer obstacles and the description of the tools and processes used to identify these barriers. Then, you should also know how to identify steps that could cause an imbalance between the project duration and value derived by a customer.

  • Customer Success Industry

    About 15% of the exam questions come from this domain. You are expected to define customer success as well as explain the main facilitators that create the demand for it. Also, you should have a clear knowledge of the lifecycle journey of customers and correlate customer support, success, and sales.

  • Customer Success Management

    About 20% of the test items come from this section. Here, you may be asked to explain different components in the customer onboarding procedure plus the basis of fundamental customer management processes. You should also be able to discuss the communication necessities of stakeholders and note the chances for clients to play the role of supporters.

  • Expand Opportunities and Renewal

    This segment takes up about 15% of the test. Relevant subtopics include the description of the various types of expanding opportunities, the identification of the possible opportunities for expansion throughout any customer lifecycle. Learning about adoption campaigns and how they can reveal expansion opportunities is also another step you should take before attempting the Cisco 820-605.

  • Success Plan Creation

    This part comprises 25% of the test questions. From this topic, you should be able to describe the detailed components of a customer success plan and point out the significant success factors to link to business results. Moreover, you may be asked to give detailed information on the sought-after business results with the help of info from major stakeholders.

Reference: https://www.cisco.com/c/en/us/training-events/training-certifications/certifications/digital-transformation-specialist/customer-success/manager.html#~overview

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Cisco 820-605 Exam Topics:

SectionWeightObjectives
Success Plan Creation25%- Identify the product or solution purchased
- Identify key stakeholder roles
- Validate the desired business outcome based on information obtained from key stakeholders
- Identify critical success factors to connect to business outcomes
- Analyze the account baseline to identify gaps
  • Tools
  • Process
  • People

- Analyze a customer health score

  • Product Usage
  • Product Quality
  • Customer Sentiment
  • Customer Financials

- Describe the common elements of a customer success plan
- Explain the purpose of targeted use cases
- Identify the individuals and responsibilities within a RACI
- Explain how outcomes, Key Performance Indicators (KPI) and metrics contribute to customer value achievement

Customer Success Industry15%- Explain the key drivers creating the need for Customer Success
- Define customer success (expected and unexpected value)
- Explain the customer lifecycle journey
- Compare customer success, customer support and sales
- Explain the value proposition for customer success
  • Vendor
  • Customer

- Explain different IT purchasing and consumption models

  • Software licensing
  • Service subscriptions
  • Enterprise agreements
  • CapEx vs OpEx

- Identify the key metrics for customer success

  • Leading indicators
  • Lagging indicators

- Explain the financial implication of the following metrics

  • Churn
  • Expand
  • Renewal (MRR, ATR, LTV, ACV)

- Describe customer engagement models based on customer segmentation

  • High touch
  • Virtual touch
  • Digital touch

- Describe the objectives of the Customer Success Manager

Customer Success Management20%- Explain the elements of customer onboarding
  • Deployment planning
  • Priority success focus
  • Timeline to value
  • Feature matrix utilization

- Explain the purpose of essential customer management activities

  • Customer and industry observations
  • Customer conversations and interactions
  • Account data and scoreboard review
  • Capturing moments of success
  • Success Plan review

- Explain communication needs of stakeholders

  • Customer Executive
  • Account Manager
  • Customer User
  • Services
  • Business Unit

- Describe the Quarterly Success Review process
- Identify outcomes from a Quarterly Success Review
- Identify opportunities for customers to act as advocates

Barrier Management25%- Identify types of customer barriers
  • Business
  • Operational
  • Technical
  • Corporate Culture

- Describe sources used to identify customer barriers

  • Tools (telemetry, consumption data)
  • Process
  • People

- Identify customer barriers

  • Observation
  • Conversation
  • Data

- Identify actions that impact time to value for common customer barriers

  • Stalled or prolonged implementation
  • Loss of a project sponsor
  • Lack of product features
  • Product quality or performance issues
  • Product is not the right fit for the customer
Expand Opportunities and Renewal15%- Describe types of expand opportunities
  • Additional features
  • New use cases
  • Additional User groups
  • New solutions
  • Change management services

- Identify potential expansion opportunities across the customer lifecycle from a customer success plan
- Create an adoption campaign to identify expand opportunities
- Update customer success plan with expand opportunities
- Explain the elements of a renewal risk analysis
- Create mitigation plans that address risk factors

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About 820-605 Test

This Cisco exam assesses the candidate’s expertise and skills in developing and integrating solutions, identifying customer barriers and actions to overcome them, enforcing adoption mechanisms, as well as analyzing data on consumer use. The relevant objectives include the Customer Success Industry, Barrier Management, CSM, Expand Opportunities & Renewal, and Success Plan Creation. Generally, to attempt such a test, you have to be 18 years old or more. However, you can also take the test if your age group is between 13-17, provided your parents or legal guardians give their consent. If you are under 13 years old, you are not qualified. Also, such an exam is usually written at Pearson VUE Certified Test Centers under a proctored setting. If you decide to take the test at the physical center, then you must be ready to submit two valid forms of identification, with both having your signature on them. However, 820-605 can be taken online as well. The online test is available to you anywhere there is an internet connection, and it is also under a proctored format. In addition, you are required to have an OnVUE software, a stable webcam, and a government-issued ID. You should also have access to a quiet, isolated place during the exam itself. As for its details, the test is available in both the Japanese and English languages. The maximum time limit for it is 90 minutes. At the end of the final exam, you will get your score report, which will be marked with your digital photograph. The system captures this photo during your application.

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