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Google adwords-search Exam Syllabus Topics:

Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Ben has installed conversion tracking for his website. Google recommends that Ben use the Google Site Stats text block; so users on his site may accept or not accept, the conversion
tracking code. Where should Ben place the Google Site Stats text block on his site?

A) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
B) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
C) The Google Site Stats should be placed on a corner of Ben's sales page on his website.
D) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.

2. Which of the following provides the most information about a campaign's overall performance?

A) Placement performance report
B) Clicks
C) CTR
D) CPC

3. What is the relationship between a client's paid result (an advertisement) and a client's organic search result?

A) The higher the budget for the paid result (the advertisement), the higher the organic search result would be.
B) There is no correlation between paid results (the advertisements) and organic search results.
C) When organic search results are good (on the first page of results), the corresponding advertisement will cost less to display.
D) The better the organic search result, the higher the ad will be posted in order of paid results.

4. You have searched Google and have noticed that your advertisement is not appearing. You've
checked the billing information and confirmed the ad approval status and confirmed that your ad is approved and being billed properly. What other tool can you use to help resolve the problem with your ad not appearing?

A) Webmaster Tools
B) Ads Diagnostic Tool
C) Google Analytics Tool
D) Google Pack

5. Which of the following are used to describe the search results that are not in paid listings?

A) Organic search listings
B) Real listings
C) Unpaid listings
D) Google search listings

Solutions: