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IBM 000-470 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Functionality and Flowchart Development | 31% | - Scheduling and automation - Campaign execution and reporting - Flowchart creation and process boxes - Offer management and contact history |
| Topic 2: Configuration and Customization | 30% | - Security and permission management - System configuration and settings - Data source and audience level setup - Macros, variables, derived fields and triggers |
| Topic 3: Installation and Upgrade | 13% | - Distributed environment deployment - Install Marketing Platform and Campaign - Upgrade procedures and migration |
| Topic 4: Troubleshooting and Performance Tuning | 13% | - Log analysis and error resolution - Maintenance utilities - Performance optimization |
| Topic 5: Architecture | 13% | - Hardware and software requirements - Database and data structure design - Unica Campaign components and architecture |
IBM Unica Campaign V8.5 Sample Questions:
1. A company's users have been accessing Unica Campaign reports as part of the Unica implementation. Now the administrator must change the database and Unica account passwords since their company security policy requires this change every 90 days. What must an administrator do to ensure that users can continue to run Campaign reports after the password changes?
A) Log into the Unica Platform as the Cognos administrator and update all user accounts to reflect the changed database/IBM Unica accountpasswords.
B) Log into the Unica Platform as the Cognos administrator and update the cognos_admin user account to reflect the changed database/IBMUnica account passwords.
C) No further action is required, users can access Campaign reports again without any security issues.
D) Log into the Unica Platform as the Unica administrator and update all user accounts to reflect the changed database/IBM Unica accountpasswords.
2. In a Unica Campaign Flowchart, a customer database table (see below) is mapped in a Select process box. There is a requirement to segment and organize customers based on their income, which would typically have the values "HIGH" for customers whose income is greater than 100000 and "LOW" for customers whose income is less than or equal to 100000. This value needs to be output with the final target list.
Ideally which step should be executed to get the task done?
A) Create a Persistent Derived field with the logic : IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
B) Create a User Variable HIGH and LOW with the logic: IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
C) Create a Strategic Segment with the logic : IF(Customer_Demographic_Info.Income > 100000,'HIGH','LOW').
D) Alter the table to add a new column with the required logic.
3. A user is setting up a Contact History table for a Customer audience level. The customer audience level in the user database is represented by the Customer_Key column. Which one of these fields is NOT a required field for the Contact History table?
A) CellID
B) TreatmentID
C) Customer_Key
D) PackageID
4. A user is configuring a response flowchart for campaign where it has collected all its responses and their attributes in a single table for logging to response history. What table methodology would satisfy the above condition?
A) Base Record Table
B) Dimension Table
C) General Table
D) Action Table
5. A database field has been added to a user table, but a marketing user cannot see it in a flowchart process box. What is the reason for this?
A) The database table needs remapping in the flowchart.
B) The catalog the user is working with is corrupt.
C) The field does not contain any data.
D) The user has not been given permissions to see that specific field.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: A |

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