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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft has a Marketing Cloud Account Engagement form on their website that adds prospects to their monthly newsletter list upon completion. Recently, they have noticed some of the prospects on this list have invalid email addresses.
What method should be used to only add valid email addresses to their list moving forward?

A) Allow the assigned sales rep to call prospects upon form submission to confirm their email address.
B) Edit the completion action on the form to only add to the list if the email address is valid.
C) Use the list to send a permission pass email and remove all hard bounces.
D) Send an autoresponder to prospects who complete the form with a link to click to confirm opt-in status.

2. LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
Choose 2 answers

A) The total submissions reflected on the form report in Marketing Cloud Account Engagement.
B) The Engagement Dashboard in B2B Marketing Analytics.
C) The sum of total conversions from the form and landing page reports.
D) The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.

3. LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.
What should be configured to assign qualified leads as requested?

A) Create an automation rule to assign to a group when the qualification criteria is met.
B) Create an automation rule to assign to a lead queue when the qualification criteria is met.
C) Create a completion action to assign to a lead queue when a high-value form is submitted.
D) Create a completion action to assign to a group when the prospect reaches a score of 100.

4. Which is true about Marketing Cloud Account Engagement Flile Hosting limits

A) Marketing Cloud Account Engagement Growth Edition: 1GB Marketing Cloud Account Engagement Plus Edition: 5GB Marketing Cloud Account Engagement Advanced Edition: 10GB
B) Marketing Cloud Account Engagement Growth Edition: 100MB Marketing Cloud Account Engagement Plus Edition: 500MB Marketing Cloud Account Engagement Advanced Edition: 10GB
C) No limits at all
D) Marketing Cloud Account Engagement Growth Edition: 500MB Marketing Cloud Account Engagement Plus Edition: 2GB Marketing Cloud Account Engagement Advanced Edition: 5GB

5. LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A) Use the 'fiscal year' filter on the Pipeline Dashboard.
B) Create a custom dataset using only data from the fiscal year.
C) Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
D) Develop a new lens that includes only data from the fiscal year.

Solutions: