Verified Pardot-Specialist Exam Dumps PDF [2021] Access using VCE4Plus
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NEW QUESTION 125
LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers
- A. The lists that that prospect was added to or removed from
- B. The data and time when a prospect was assigned
- C. The amount of time the prospect spent viewing the website
- D. The prospect fields that were updated
- E. The Lifecycle Report filtered by timeframe
Answer: A,B,C
NEW QUESTION 126
What is the main difference between automation rules and segmentation rules?
- A. Automation rules do run retroactively
- B. Automation rules run continuously, segmentation rules run once.
- C. Neither will "unmatch" prospects
- D. Segmentation rules do not run retroactively
Answer: B
Explanation:
NEW QUESTION 127
If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?
- A. Contact field
- B. Lead field
Answer: B
NEW QUESTION 128
You want your Sales team to be able to send one-to-one emails in Pardot and no list emails. How can you do this?
- A. Set them up as a Sales user in Pardot
- B. Set them up as a one-to-one email user only
- C. Set them up as a Marketing user and then control how many emails can be sent.
- D. You can't send one-to-one emails out of Pardot.
Answer: A
Explanation:
Sales
Sales users only have access to prospect management functionality. Sales users can send one-to-one emails to prospects, but can't send list emails. They can view, edit, and export the prospects assigned to them.
NEW QUESTION 129
Jim, a sales manager, just converted a lead to a contact in Salesforce, but none of the lead's Pardot information (score/grade) transferred over. How do you address this issue?
- A. Once converted, this information shows on the account record and not the contact.
- B. Pardot only shows this information on the lead record.
- C. The administrator needs to make sure he has mapped his lead fields to contact fields in Salesforce.
- D. The administrator needs to create lookup fields on the contact to see this from the lead.
Answer: C
NEW QUESTION 130
The baseline grade will show on the prospect profile at all times.
- A. False
- B. True
Answer: A
NEW QUESTION 131
A Marketing Manager meets a new customer at an event. How can they create that new customer as a prospect in Pardot?
- A. Add the prospect's first name and last name to a CSV file and import that into Pardot.
- B. Take a picture of their business card and upload it into Pardot.
- C. Create a new lead in Salesforce without an email address.
- D. Have the prospect submit a form with their name and email address.
Answer: B,D
NEW QUESTION 132
What are the benefits of warming up an IP address?
- A. IPs don't work well when cold
- B. Build up email reputation
- C. Avoid IP Blacklisting
- D. Increase Deliverability
Answer: B,D
NEW QUESTION 133
Does an automation rule ever match a prospect more than once?
- A. Yes, automation rules run every time.
- B. No, an automation rule will only affect a prospect one time
An automation rule can match a prospect more than once if you enable Repeat Rule. Otherwise, an automation rule will only affect a prospect one time.
Answer: B
NEW QUESTION 134
What information is required when creating a prospect manually?
- A. Campaign, Company, Email, Score
- B. Campaign, Email, Full Name, Profile
- C. Campaign, Email, Profile, Score
- D. Account, Email, Profile, Score
Answer: C
NEW QUESTION 135
What is tracked by the custom email links generated by Pardot?
- A. Unsubscribe
- B. Form completions
- C. Link clicks
- D. Email opens
- E. Page visits
Answer: C,D,E
NEW QUESTION 136
How long does it take a drip program to start after unpausing it?
- A. Immediately
- B. Within one business day
- C. Within one hour
- D. Within 5 minutes
Answer: C
NEW QUESTION 137
LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?
- A. High click rates indicates that the email subject line should be the focus of the email content.
- B. High open rates indicates that prospects are interacting with the content.
- C. Low click rates encourage the user to optimize content or link placement in other email sends.
- D. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
Answer: C
NEW QUESTION 138
None of the above
Email, First Name, and Last Name are required fields in order for GoToWebinar to register a new user to an event.
- A. False
- B. True
Answer: A
Explanation:
When creating a Pardot form to register a prospect for a webinar, you must, at a minimum, include these three required fields to successfully register the prospect for a webinar.
NEW QUESTION 139
You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.
- A. False
- B. True
Answer: B
NEW QUESTION 140
A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts. Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?
- A. Select Specified User for the Sender of the email
- B. Select Assigned User for the Sender of the email
- C. Select Account Owner for the Sender of the email
- D. Select General User for the Sender of the email
Answer: A
NEW QUESTION 141
Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
- A. A prospect submitting a form on a landing page
- B. A prospect sending an email to their assigned user
- C. A prospect being converted from a Lead to a Contact
- D. A prospect clicking on a tracked link in an email
Answer: A,D
NEW QUESTION 142
Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers
- A. Opening an email
- B. Unsubscribing from email
- C. Clicking a custom redirect
- D. Submitting a form
Answer: A,D
NEW QUESTION 143
How can you set a prospect's first touch campaign?
- A. Using completion actions
- B. None of the above
- C. Using segmentation rules.
- D. Using automation rules.
Answer: A
NEW QUESTION 144
Can you tie multiple Salesforce accounts to one Pardot account?
- A. No, you can only have one Salesforce connector at a time.
- B. Yes, but you would need to contact Pardot Support to enable the feature for you.
- C. Yes, you can have up to 2 Salesforce accounts linked to one Pardot account.
- D. Yes, but it's only available to customers with the Pro Edition
Answer: A
NEW QUESTION 145
What does the gear icon on the prospect list allow you to do?
- A. Delete
- B. Assign
- C. Edit
- D. Copy
Answer: A,B,C
NEW QUESTION 146
When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?
- A. The last campaign of the last contact associated with the opportunity
- B. The first campaign of the last contact associated with the opportunity
- C. The last campaign of the first contact associated to the opportunity.
- D. The first campaign of the first contact associated with the opportunity
Answer: D
NEW QUESTION 147
A marketer wants to create different Pardot lists to correspond with the different stages of the buying cycle. When an Opportunity stage changes in Salesforce. the prospect list membership automatically updates to reflect that m Pardot. example, if an opportunity moves from Negotiations to Closed Won, the prospects associated with that opportunity. Should be removed from the Negotiations list, and added to the Closed won list.
How could the marketer accomplish this?
- A. Completion Action
- B. Dynamic List
- C. Page Action
- D. Automation Rule
Answer: B
NEW QUESTION 148
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How to study the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
As preparation for this exam, Salesforce recommends a combination of hands-on experience within the platform, training course completion, and self-study of the areas listed in the Exam Outline section of this exam guide.
To continue developing your Salesforce skillset, visit Trailhead Academy to enroll in expert-led courses.
The courses recommended for this exam include:
Essentials of Pardot Lightning App for Digital Marketers (PDX101)
Besides, Salesforce recommends self-study by reviewing online Documentation, White Papers, and User Guides. Search for the topics listed in the Exam Outline section of this guide and study the information related to those topics. Documentation can be accessed through the Pardot Knowledge Base here. White Papers and topical blog posts can be accessed here.
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