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IBM 000-470 Exam Syllabus Topics:

IBM Unica Campaign V8.5 Sample Questions:

1. A specialist is running a Call List process box in a Unica Campaign flowchart with the Contact History logging option turned off and Create Treatments Only is not selected. What is the result of this action?

A) Contact History table and Detailed Contact History table are not populated with the contact data, but the Treatment History and Offer Historytables are populated with the contact data.
B) Contact History, Detailed Contact History, Treatment History and Offer History tables do not get populated with the contact data.
C) Contact History table is not populated with the contact data, but the Detailed Contact History, Treatment History and Offer History tables arepopulated with the contact data.
D) Contact History table, Offer History table and Treatment History table are not populated with the contact data, but the Detailed Contact Historytable is populated with the contact data.

2. A Unica Campaign deployment on a UNIX operating system requires access to a customer data source in a Teradata Database. To access the Teradata data source, which database environment variable needs to be defined in the Campaign startup script?

A) TD_DBPATH
B) ODBC
C) TD_DBHOME
D) ODBCINI

3. A user variable is a convenient way to:

A) build a complex expression using raw SQL.
B) share a derived expression with other users for use in other flowcharts.
C) group together a set of attributes.
D) substitute a value into an expression or query so that it's not hard-coded.

4. Within a flowchart a user wants to switch audiences from the Household level to the Customer level. In order to do this, a table containing both columns is necessary. This can be accomplished by mapping a table:

A) into the catalog twice, once at the Household level and once at the Customer Level.
B) in as a base table at the Household level and then map the same table in as a dimension table joined to the base table on the Customercolumn.
C) into the catalog and select the Household column and the Customer column when selecting the audience level.
D) in at the Household level as a table is normally mapped and then use the "Specify Additional Audiences" screen to select the Customer columnwithin the table.

5. Unica Campaign supports which two web application servers?

A) IBM WebSphere
B) IBM Tivoli
C) Caucho Resin
D) Apache Tomcat
E) Oracle WebLogic

Solutions: