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IBM M2020-645 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Understanding Business Intelligence Market & Customer Needs | 25% | - Value drivers and ROI for BI investments - Identifying customer personas and use cases - Business challenges and requirements for BI solutions |
| Topic 2: Competitive Positioning & Differentiation | 20% | - Overcoming objections - Comparison with competing BI platforms - Key differentiators and advantages |
| Topic 3: IBM Cognos BI Product Features & Capabilities | 35% | - Self-service BI and data exploration - Integration, scalability, and security - Active reports and mobile access - Reporting, analysis, and dashboards |
| Topic 4: Sales Strategy & Solution Positioning | 20% | - Licensing and deployment models - Mapping solutions to business problems - Success stories and customer examples |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. An existing Cognos BI customer has applications that depend on a previous version of Cognos (Series 7). They wish to migrate to IBM Cognos BI.
Which product most resembles their previous version and is likely to provide them with the easiest migration?
A) TM1
B) PowerPlay
C) Controller
D) Business Insight Classic Mode
2. A company is looking to improve their team decision-making through collaboration and collective intelligence.
Which feature of IBM Cognos BI best meets this requirement?
A) IBM Connections included
B) Active Report authoring
C) IBM OpenPages integration
D) IBM SPSS integration
3. Which product integrates with IBM Cognos BI to provide text mining and predictive modeling capabilities?
A) IBM Info Sphere Datastage
B) IBM SPSS
C) IBM Clarity
D) IBM Cognos TM1
4. What is the purpose of scorecarding in IBM Cognos BI?
A) To provide guided exploration across multiple dimensions of information.
B) To compare metric values to a benchmark or target.
C) To enable collaboration between users and communities.
D) To identify the impacts of scenarios across different areas of the business.
5. Which type of user of IBM Cognos BI is mostly likely to explore and analyze data from multiple sources?
A) Executive
B) Business analyst
C) Customer
D) Business manager
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: B |
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