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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign, where does a customer create custom offer attributes?

A) Campaign Settings
B) Configuration Settings
C) Template Settings
D) Shared Attributes Settings

2. In Unica Campaign, what tab/sheet do campaign managers or campaign designers use to plan out whom to contact, which offers to extend to them, and which groups will be designated as tests/controls?

A) Target Cell Spreadsheet
B) Analysis Tab
C) Financials Tab
D) Offer Tab

3. What type of process is the Call List in Unica Campaign?

A) Contact process
B) Parameterized process
C) Response process
D) History process

4. When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?

A) Fulfillment
B) Personalization
C) Treatment
D) Parameters

5. In Unica Campaign, for which process(es) is/are a customer able to link cells from a Target Cell Spreadsheet?

A) Select, Merge, Audience and Snapshot processes
B) Select process
C) Select and Extract processes
D) Select, Merge, Audience, and Extract processes

Solutions: