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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. Which Unica Campaign process lets you fine tune a campaign to maximize its effectiveness?

A) Cube
B) Data Manipulation
C) Track
D) Analytical/Optimization

2. In Unica Campaign, for which process(es) is/are a customer able to link cells from a Target Cell Spreadsheet?

A) Select, Merge, Audience and Snapshot processes
B) Select process
C) Select and Extract processes
D) Select, Merge, Audience, and Extract processes

3. What key concept in Unica Campaign provides a collection or set of one or more tasks, or processes, that Unica Campaign executes to specify and select the desired target(s) of a customer's marketing campaign and, optionally, assigns offers, outputs data and tracks responses?

A) Campaign
B) Session
C) Offer
D) Flowchart

4. Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?

A) Analysis Tab
B) Flowchart Tab
C) Summary Tab
D) Target Cells Tab

5. In Unica Campaign, who is usually given responsibility for creating offer templates available to a specific user?

A) Campaign manager
B) User who creates the offer
C) Flowchart designer
D) System or offer administrator

Solutions: