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IBM M2090-618 Exam Syllabus Topics:

SectionObjectives
IBM Business Analytics Portfolio Overview- Core analytics offerings and capabilities
  • 1. Data analytics and reporting fundamentals
    • 2. IBM Cognos Analytics positioning
      Sales Process and Enablement- Sales methodology
      • 1. Solution positioning and closing
        • 2. Discovery and qualification
          Midmarket Value Proposition- Customer segments and use cases
          • 1. Value-based selling approach
            • 2. Midmarket business needs and challenges
              Solution Positioning and Differentiation- Competitive differentiation
              • 1. IBM analytics advantages
                • 2. Use case mapping to products

                  IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

                  1. Which is an accurate description of the buyers in the Business Analytics Mid market?

                  A) Buyers in the Midmarket are shifting toward Information Technology.
                  B) Buyers in the Midmarket are shifting toward the Line of Business.
                  C) Buyers in the Midmarket are shifting toward Operations.
                  D) Buyers in the Midmarket are shifting toward Finance.


                  2. An existing IBM Midmarket customer has multiple subsidiaries and wants to create a single financial statement. Which IBM product would you recommend?

                  A) IBM Cognos Disclosure Management Express
                  B) IBM Cognos Controller Express
                  C) IBM SPSS Statistics
                  D) IBM Cognos Express


                  3. The market is shifting to an increased focus on Line of Business buyers. Which shift is NOT happening right now?

                  A) IT has a seat at the table to facilitate innovation
                  B) HR will own and influence over 50% of the of IT budgets
                  C) Finance will own and influence a high percentage of IT budgets
                  D) Marketing will own and influence 50 to 60% of the IT budget


                  4. What is the software growth opportunity in the Business Analytics Midmarket?

                  A) The Midmarket has not grown year over year
                  B) The Midmarket is growing faster than the overall Business Analytics software market
                  C) The Midmarket is growing slower than the overall Business Analytics software market
                  D) The Midmarket is growing on par with the overall Business Analytics software market


                  5. Which is the most important question to focus on to address customer need?

                  A) Are they using a data warehouse?
                  B) Are they satisfied with their current Business Intelligence solution?
                  C) Are they looking for a Business Analytics product?
                  D) Are they having specific business pains?


                  Solutions:

                  Question # 1
                  Answer: B
                  Question # 2
                  Answer: D
                  Question # 3
                  Answer: A
                  Question # 4
                  Answer: B
                  Question # 5
                  Answer: D

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