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IBM M8010-246 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Competitive Differentiation | - IBM differentiation in commerce ecosystems |
| IBM Smarter Commerce Overview | - Concepts and business value of Smarter Commerce - IBM Smarter Commerce portfolio overview |
| Sales Positioning and Value Proposition | - Customer outcomes and business impact - Industry value drivers and use cases |
| IBM Commerce Solutions | - Commerce and merchandising solutions - Supply chain and fulfillment capabilities - Digital marketing and customer engagement |
| Solution Overview and Architecture Basics | - Integration across commerce capabilities - High-level architecture components |
IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. The web marketing continuous optimization platform can drive which of the following capabilities?
A) Target through online advertisements based on interaction history.
B) All of the above.
C) Automate customer recommendations based on LIVE profile.
D) Optimize paid search advertising.
2. What are Smarter Commerce 'Market' offerings focused on?
A) Customer buying patterns.
B) Personalized customer engagements across multiple touch-points.
C) is a buy online, pick-up in the store (BOPIS).
D) Visibility and optimization in the supply chain.
3. Smarter Commerce will help to transform which phases of the commerce cycle?
A) Assortment Management, Stocking, Space Management, Inventory Allocation
B) Marketing, Socializing, Prospecting, Closing
C) Order Capture, Order Cross-sell, Order Fulfillment, Order return
D) Buy, Market, Sell, Service
4. Supply chain visibility _____________________________
A) is focused primarily on business dashboards
B) automatically handles all exceptions
C) applies marketing techniques to supply chain management
D) coalesces a myriad of information to automate response and highlight exceptions
5. Which of the following is NOT a key capability delivered by cross-channel order management?
A) Trade fund management.
B) Service scheduling.
C) Inventory visibility.
D) Complex fulfillment.
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: A |

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