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The Salesforce Certified Marketing Cloud Consultant CRT-550 Exam certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Certified Marketing Cloud Consultant. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Certified Marketing Cloud Consultant CRT-550 Exam certification provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Certified Marketing Cloud Consultant CRT-550 Exam then he should take this exam.
NEW QUESTION 34
An existing triggered send needs to be updated with new content
Select the correct sequence
- A. Publish changes,
- B. Pause message interaction,
- C. Edit message content,
- D. Start triggered email interaction
Answer: B
NEW QUESTION 35
Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2 answers)
- A. The OOTB Connector cannot update Salesforce Sale Cloud Directly
- B. Multi-Org Connector does not support the OOTB Preference Center
- C. Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.
- D. The OOTB Preference Center does not support Person Account
Answer: A,D
NEW QUESTION 36
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A. When to send the email
- B. What the offer will be
- C. How to determine engagement
- D. Who the offer come from
Answer: B
NEW QUESTION 37
What storage model should be used if a subscriber has more than one value for an attribute?
- A. Profile Attribute
- B. Publication Lists
- C. Data Extensions
- D. Lists
Answer: A
NEW QUESTION 38
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history.
That database only updates once a day where new records can be created and merged. The database uses an
"Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. What publication lists will be used?
- B. Will the company need a custom preference center?
- C. Will new users have an "Email ID"?
- D. How will Marketing Cloud and the database sync up?
- E. What will be used as the Subscriber Key?
Answer: C,D,E
NEW QUESTION 39
A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM.
All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact.
What solution would a consultant recommend to address this use case?
- A. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)
- B. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)
- C. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)
- D. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)
Answer: D
NEW QUESTION 40
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.
What could be causing this?
- A. Synchronized Data Sources poll for changes every 15 minutes at the quickest
- B. Orders should be set up to allow injection upon update in Connect Configuration
- C. The associated Contact should be updated to be injected
- D. Orders are not being updated from not meeting criteria to meeting criteria
Answer: D
NEW QUESTION 41
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Data Studio
- B. Google Analytics 360
- C. Audience Studio
- D. Web Analytics Connector
Answer: A
NEW QUESTION 42
Northern Trail Outfitters wants to integrate Marketing Cloud with its existing point-of-sale system in order in email purchase receipt to its customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.
What extension product should be used to accomplish this integration?
- A. Data Studio
- B. Datorama
- C. Data Connector
- D. MuleSoft Anypoint Platform
Answer: A
NEW QUESTION 43
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?
- A. Triggered Automation: Import File > Group Refresh > Send Email(s)
- B. Triggered Automation: Import File > SQL Query(s) > Send Email(s)
- C. Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
- D. Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
Answer: B
NEW QUESTION 44
Northern Trail Outfitters wants to target all customer who have registered to receive Push Notifications. Their app uses the Mobile Push multiple with Mobile Push SDK.
In which two ways should this segment be created?
- A. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group.
- B. Using Automation Studio, query the_MobilePushDemographics Data View and saved this to a data extension.
- C. Using Mobile Studio, create a Mobile Push Filtered List filter on the MobilePush Demographics attribute group.
- D. Using Contact Builder, create a Filtered Data Extension from All Contact where there is a record in MobilePush Demographics.
Answer: A
NEW QUESTION 45
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter.
Subscriber first name data is stored in a data extension that will not be used in the send definition.
Which option should be in this scenario?
- A. SQL Query
- B. AMPscript
- C. Personalization strings
- D. Guide Template Language
Answer: B
NEW QUESTION 46
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
How should this distributor-specific sender profile be configured in the Marketing Cloud?
Choose 2 answers
- A. Populate substitution strings in the sender profile for the profile attributes containing from name and from email values.
- B. Match the external keys of the sender profile and data extension containing account representative details.
- C. Utilize data extension AMPScript lookups to dynamically populate the from name and from email values.
- D. Pick "Choose from list," selecting the from name and from email values from the list of account users.
Answer: A,C
NEW QUESTION 47
A retail company does business in both the United States and Canada. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will version values/meanings change, precluding reusable AMPscript?
- B. Will multiple languages be used, with a "From Name" lookup table needed?
- C. Will customers be able to sign up for the loyalty program at the store?
- D. Is the purpose of these emails for acquisition or retention or transactional?
Answer: A,B
NEW QUESTION 48
A retail company does business in both the United States and Canad
a. They also have a loyalty program in which a customer can enroll. The company will provide a pre-segmented customer file, per campaign, which has a "Version" data field indicating the type of email the customer is to receive.
What question should be asked to determine a data/segmentation strategy?
Choose 2 answers
- A. Will version values/meanings change, precluding reusable AMPscript?
- B. Will multiple languages be used, with a "From Name" lookup table needed?
- C. Will customers be able to sign up for the loyalty program at the store?
- D. Is the purpose of these emails for acquisition or retention or transactional?
Answer: A,B
NEW QUESTION 49
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- B. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- C. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- D. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
Answer: A
NEW QUESTION 50
What functionality is contained in Journey Builder that does NOT exist in Automation Studio?
- A. Native execution of a Server-side JavaScript activity.
- B. The ability to send an email to a Salesforce audience.
- C. The option to convert a qualified Lead to a Contact.
- D. Flexibility to wait based on duration or a specific time.
Answer: B
NEW QUESTION 51
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. A parent business unit for each franchise owner
- B. One parent business unit and a child business unit for each franchise owners
- C. One parent business unit and a child business unit for franchise owners.
- D. One business unit.
Answer: C
NEW QUESTION 52
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers
- A. Create a data extension to incorporate the imported data from a Salesforce Dashboard.
- B. Combine each individual's channel contact information under one record.
- C. Conduct manual imports of customer information from Sales Cloud.
- D. Use Marketing Cloud Connect to include data from Sales Cloud.
Answer: B,D
NEW QUESTION 53
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