Updated Free Salesforce CRT-550 Test Engine Questions with 218 Q&As
The Best Salesforce Marketing Cloud Consultant CRT-550 Professional Exam Questions
Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
NEW QUESTION 81
A large retail group consists of a corporate team and several divisions operating under different brand names. All plan to share one Marketing Cloud account. Each brand has its own marketing department and operates independently, with its own creative assets, subscribers, and data structure.
What are the two reasons why the recommended account configuration is one corporate Parent account, with each brand configured as a separate child Business Unit? Choose 2 answers
- A. User roles can be customized to allow or deny specific permissions.
- B. Subscribers can be maintained at the Business Unit level.
- C. Brands can set their own physical address and SAP.
- D. Email sends can be separated into Tracking folders for each brand.
Answer: B,C
NEW QUESTION 82
What are two ways Contact builder can alter the data in Data Extensions
- A. Extract Data
- B. Add Single Record
- C. Clear Records
Answer: B,C
NEW QUESTION 83
A customer wants to create a journey with the goal of making users activate their accounts within 72 h of registration. New account registrations are stored in a data extension via an API call with a Boolean field indicating whether the subscriber has activated their account. The journey should send activation reminder emails 24 and 48 h after creating an account. The user exits the journey if they activate their account.
Which activities should be included in the customer's journey?
- A. Decision Split > 24 hour Wait > Send Email > Decision Split > 24 hour Wait > Send Email
- B. 24 hour Wait > Decision Split > Send Email > 24 hour Wait > Decision Split > Send Email
- C. 24 hour Wait > Decision Split > Send Email > 48 hour Wait > Decision Split > Send Email
- D. Decision Split > 24 hour Wait > Send Email > Decision Split > 48 hour Wait > Send Email
Answer: B
NEW QUESTION 84
A customer wants to integrate their website with Marketing Cloud so that users can update their marketing communication preferences. The customer has in-house web development resources available and is interested in leveraging tools such as Journey Builder in the future.
What solution should the consultant propose, given the customer's requirements and available resources?
- A. Configure a data structure using Lists and leverage the out-of-the-box Preference Center.
- B. Configure a data structure using Lists and leverage a SmartCapture form that the client can iFrame into their website.
- C. Configure a relational data structure using Data Extensions and consult with the customer on API integration with their website.
- D. Configure a relational data structure using Data Extensions and leverage a SmartCapture form that is hosted in Landing Pages.
Answer: C
NEW QUESTION 85
Northern Trail Outfitters has determined they will initially deploy messaging to email and SMS channels, but also plan for social advertising. Customer data originates within their point-of-sale system which communicates to Marketing Cloud in real-time via API. They want to configure their customer data for long-term cleanliness and maintainability.
Which two best practices should be utilized? (Choose 2 answers)
- A. Configure Contact Builder to automatically generate a unique subscriber key.
- B. When using an external database of record, utilize that system's identifier as the contact key.
- C. Regularly merge duplicate contacts to keep tracking data accurately.
- D. Define the subscriber key as a unique value that does not relate to a specific channel.
Answer: B,C
NEW QUESTION 86
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.
Which two options could be recommended? (Choose 2 answers)
- A. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.
- B. Leverage personalization strings within the email template to pull in language-specific content.
- C. Leverage enhanced dynamic content blocks within Content Builder to create language-specific emails.
- D. Leverage Content Builder to create email templates for each language and populate the templates via the UI.
Answer: B,D
NEW QUESTION 87
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
- A. CloudPage with Web Collect to add entrants in to a data extension
- B. CloudPage with Smart Capture to add entrants in to a data extension
- C. Data extension with double opt-in status defined
- D. Send Email Activity with a link to a subscription center
Answer: B,C
NEW QUESTION 88
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Use a web-safe font for text that closely matches the brand's custom font.
- B. Edit an email's HTML to list the custom brand font in the style tag's font-family property.
- C. Build an email using multiple images, with all text saved in the brand font.
- D. Build an email as one image, with all text saved in the brand font.
Answer: A
NEW QUESTION 89
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.
What could be causing this?
- A. Orders are not being updated from not meeting criteria to meeting criteria
- B. The associated Contact should be updated to be injected
- C. Orders should be set up to allow injection upon update in Connect Configuration
- D. Synchronized Data Sources poll for changes every 15 minutes at the quickest
Answer: A
NEW QUESTION 90
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
- B. Extract activity of data view tables > Query activity to create the required file > Transfer activity
- C. Query activity to pull data view information > Extract activity of data extension > Transfer activity
- D. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
Answer: C
NEW QUESTION 91
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.
Which method should they use to send the email from Marketing Cloud?
- A. Create a Journey with a Salesforce Campaign entry source and an Email Activity
- B. Create a Journey with a Salesforce Data entry source and an Email Activity
- C. Create a scheduled Automation with a Query Activity and a Send Email Activity
- D. Use Content Builder Send Flow to send the email to the Salesforce Campaign
Answer: D
NEW QUESTION 92
How do I set up an individual who manages Marketing Cloud operations across channels, mobile, and social? Choose two.
- A. Marketing Cloud Administrator Role
- B. Marketing Channel Manager Role
- C. Email marketing manager role
- D. Regional or Local Administrator Role
Answer: A,B
NEW QUESTION 93
How do you add a contact in contact builder?
Choose 2
- A. Import to DE
- B. Import to MyLists
- C. Import to All Subscribers List
- D. Add manually to All Subscribers
Answer: A,B
NEW QUESTION 94
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a file drop automation which includes an Import File Activity and triggered send.
- B. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
- C. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
- D. Create a file drop automation which includes an Import File Activity and Send Email Activity.
Answer: B
NEW QUESTION 95
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A filtered data extension can be populated with a filter activity.
- B. A random data extension can be updated with a filter activity.
- C. A data filter can be automated with a filter activity.
- D. A data extension can be updated using a query activity.
Answer: B,C
NEW QUESTION 96
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for reply should not be the actual CEO's email address.
How should they ensure this is accomplished?
- A. Create Sender Profile using the RMM auto-forward feature and configure the "Use Specified Information" email information.
- B. RMM accounts are unable to support this behaviors.
- C. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
- D. Create Sender Profile using the custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
Answer: B
NEW QUESTION 97
A user in the MC wants to use salesforce custom object data for segmenting and personalization.
How should the consultant approach this requirement?
- A. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send. Ensure there is a lookup relationship to a contact or lead record.
- B. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension. Use AMPScript in the email to call data
- C. Map the custom objects to the profile center and use the email editor to insert the custom data. Create a user-initiated send to associate the email to the largest audience and return tracking data.
- D. Export report data from the sales cloud and import into a marketing cloud synchronized data extension. Use a filter activity to produce a sendable data extension. Create an email send activity in Automation Studio
Answer: B
NEW QUESTION 98
A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email.
What solution could be recommended?
- A. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRM.
- B. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CRM.
- C. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension.
- D. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension.
Answer: B
NEW QUESTION 99
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